The term “Web 2.0” is (and has been for a while) one of the most over-used and misunderstood phrases in business. I always get a chuckle when someone says they are “all about web 2.0”, when in actuality, they have no clue what it even means. They often use it to represent the “generic comeback” of the tech startup. To some people, any company started after the bubble is a “web 2.0” company. Funny.
For those who really still don’t get the movement, you owe it to yourself to watch this video. It is a bit long, but be patient – the payoff is worth it. This is done in the style of Lessig and Dick Hardt. Click the video clip below to play it.
Thanks to Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University for putting this gem together.