Tag Archives: marketing

Prince is a Marketing Idiot

Okay, I’m not ashamed to admit it. I’ve been listening (and watching) to Prince since the late 1970s – long before Purple Rain. Obviously, he has come a long way in his career since those early days. Sure, there was the wacky time where he changed his name to a symbol in a public protest …

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The Business StoryTeller

Some time back, I had the privilege of meeting Krishna Avva, the self-styled “Business Storyteller.” At some point, Krishna realized that he had the unique ability to take reams of that drab marketing spiel and turn it into something that really reaches out and grabs you. He accomplishes this by telling your story. I asked …

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