Tag Archives: Fruitcast

Quasi-Death of a Web 2.0 Play

As the world moves merrily along towards roughly Web 2.26beta (by my calculations), we are seeing the beginning (I think) of the thinning of the ranks with existing Web 2.0 plays. I received an email the other day from the folks at Fruitcast. Fruitcast is/was a play that catered to providing integrated audio ads for …

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