Tag Archives: executive_brand

Mornin’ Cup: Flimsy Brand

I’m not a marketing guru by any stretch of the imagination. However, I do consider myself to be somewhat knowledgeable when it comes to “personal” branding at the executive level. Why is it that senior executives accustomed to $200K+ salaries resort to using free, do-it-yourself business cards when they find themselves in a transitional state (executive-lingo for “out of work”)?

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