Tag Archives: branding

Prince is a Marketing Idiot

Okay, I’m not ashamed to admit it. I’ve been listening (and watching) to Prince since the late 1970s – long before Purple Rain. Obviously, he has come a long way in his career since those early days. Sure, there was the wacky time where he changed his name to a symbol in a public protest …

Continue reading

Mornin’ Cup: Flimsy Brand

I’m not a marketing guru by any stretch of the imagination. However, I do consider myself to be somewhat knowledgeable when it comes to “personal” branding at the executive level. Why is it that senior executives accustomed to $200K+ salaries resort to using free, do-it-yourself business cards when they find themselves in a transitional state (executive-lingo for “out of work”)?

Continue reading

Speaking at the Kettering Executive Network

For those of you who are members of The Kettering Executive Network (an executive networking group here in Atlanta), I will be delivering a presentation entitled “Business Blogging: Leveraging Web 2.0 to Extend Your Personal Brand”. I will provide an overview of business blogging, and share you some solid strategies for taking advantage of blogging …

Continue reading