SPIN: Customer Feedback Management

Boldt.jpgLarry Boldt, VP of Customer Management for Orasi Software will be presenting at the Atlanta SPIN (Software Process Improvement Network) meeting on Wednesday, January 18th, at 6:00pm. The topic will be “Customer Feedback Management – 7 Habits of a Highly Effective Customer Feedback Process.”

Abstract: If loyal customers are the essence of what makes companies successful, why is it that so many organizations fail to involve their customers when developing software products? Depending on which analysts’ reports you read, between 60% and 90% of all new product rollouts fail. More importantly, the number one reason for this failure is lack of customer involvement. When we don’t involve our customers throughout the planning and development process we are at high risk of incurring:

What You’ll Learn – Larry Boldt will share with you the importance of having an effective Customer Feedback Management process to ensure that customer’s have a voice in product planning and development. In addition to an effective process, the people and technology aspects will also be discussed ensuring that the process can be implemented successfully.

The Take-Away – Seven habits or behaviors of an effective customer feedback process are provided as a checkpoint for attendees to measure the effectiveness of their customer feedback process.

Speaker Bio: Larry Boldt is an accomplished software engineering manager and developer with over 30 years of experience in managing and providing business process improvement products and services to Global 1500 companies. Larry’s areas of functional expertise include: product management, requirements management, process management, change management, software quality management, and system implementation. As the VP of Customer Management for Orasi Software, he is responsible for product strategy and initiatives supporting customer satisfaction and loyalty. Larry holds a Masters of Science degree in Organizational Management from Maryville University.

If you are in the Atlanta area, the meeting will be held in the Oracle (not Orasi!) office at Northpark Town Center (building 500, suite 1120). Check the Atlanta SPIN web site for the latest details and directions.


See you there!



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