Atlanta’s MFG.com, the world’s largest online marketplace within the manufacturing space, today soft-launched their new project: MFGX.com. In essence, it is MFG’s attempt to leverage to social media (specifically wikis, forums, ads, and jobs), to offer a value add to their customers and users.
I really like the fact that they decided to brand it “adjacent” to their marketplace site (MFG.com), rather than making it part of the marketplace site itself. This will provide a nice way to offer some free tools to non-marketplace participants as well, and hopefully serve to drive new subscription traffic into their crown jewel at MFG.com over time.
There isn’t much content up there yet – but this will change in the short-term I am sure.