My good friend Gregg over at Bikerworlds.com has started an interesting project. His mascot, Larry the Bikerworlds Bear, is riding across country to raise money for Toys-for-Tots. This is not only a great cause, but a really creative way to get online community members involved in offline activities.
What is really nifty is this promotional video that they put together, showing the current progress of Larry’s trip. This is a MUST SEE video for anyone looking to get their online community members involved in a charity cause or event.
Check out the video below, posted on Youtube: