A good family friend, Dr. Willliam Cast has recently published an excellent book entitled “Going South: An Inside Look at Corruption and Greed, and the Power of the HealthSouth Message Board”. Not only does it detail the fall of HealthSouth from the customer’s perspective, but it illustrates the hidden power and influence of online communities.
Meet a charismatic CEO, a group of disgruntled investors, and outspoken employees on a Yahoo! message board, eager to uncover corporate scandal. In Going South, national recognized physician and business partner of HealthSouth, William Cast, mixes this wild cast of characters with a tale of cyber technology in one of the most compelling business books published in recent years.
Amazon link: here