If you will be attending the upcoming NASAGA 2007 conference, I’ll be delivering a cool keynote presentation (I hope!) on the trends surfacing with using interactive technology in the training and development space. The presentation will present my observations from the past (I spent quite a bit of time in the T&D/technology space with Cambridge Technology Partners and DCI), some observations about the present, and an overview of what I think the future holds (based upon current industry drivers). The latter two areas based upon our current work in the education market with clients at PlayMotion.

Link: North American Simulation and Gaming Association

I may turn the presentation into a video cast or something and post here - time permitting. Hope to see you there!

Cheers.

As much as it pains me to say this, there are some software firms out there who openly shun professional services work. Oh, they may have a small “services group”, and offer a few basic services to their clients, but they don’t really embrace the concept of professional services. Ignoring services, or not providing a focus on it, is both financially irresponsible and a strategic mistake. In Frank L. Baum’s 1900 classic tale, The Wizard of Oz, the lead character, Dorothy, was afraid of things she couldn’t see: the lions, tigers, and bears in the forest. But as you will see, there is no reason to be afraid of integrating services into your revenue streams.

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