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    The web home of Scott Burkett: Serial-entrepreneur, tech-geek, dad.

    Blogging, opining, ruminating, and pontificating on entrepreneurship, venture capital, process improvement, technology, online communities, business networking, IT Management, online social networking, and other things that melt in the warm Atlanta sun.

    "Beneath the noble bird, between the proudest words, behind the beauty, cracks appear ..."


    Mailbag: Monetizing a Community

    2 September, 2006 (16:14) | Online Communities, Venture Capital | By: Scott Burkett

    mailbag.gifI received this in my inbox the other morning, and instead of simply replying to the person, I thought I’d share my response here, so that others in similar positions may benefit from the discussion. For protection of this person’s privacy, I have removed any personally identifiable information (including his domain names). His email is broken up into quotes below, with my comments under each.

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    Community Monetization: Name Your Own Subscription

    8 May, 2006 (06:00) | (e-)Business, Online Communities | By: Scott Burkett

    pricing.jpgOne of the biggest challenges in operating a community-based web site also happens to be one of the age-old mysteries of the Internet: how can you monetize the site? You’ve got great content, and a growing base of members, but where is the cash? In this article, I’ll describe a rather unique method I patterned loosely after Priceline’s “name your own price” model.

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    Tenets for Successful Online Communities

    10 April, 2006 (06:00) | Online Communities | By: Scott Burkett

    logo-vc-l.jpgBuilding a successful online community is no easy proposition. However, there are some proven strategies that can be employed to help ensure your online community gains enough traction and solidifies its position over the long-term.

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    The Lifecycle of Online Community Members

    9 January, 2006 (06:00) | Online Communities | By: Scott Burkett

    When building an online community from the ground up, you have to set your growth and adoption expectations accordingly. To do so, it is important to understand a bit about the lifecycle of a community.

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    A Tale of Two B2B Communities

    28 December, 2005 (06:00) | (e-)Business, Online Communities | By: Scott Burkett

    david_goliath2.gifWhat do Atlanta-based MfgQuote.com and upstart RFQWork.com have in common? One is highly capitalized, the other is not. One has a robust transaction platform, the other does not. One is the proverbial Goliath, the other his potential David. Both have communities behind them, but as you’ll see in this article, a “community” can mean a lot of things.

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    Going South

    20 December, 2005 (09:48) | Online Communities | By: Scott Burkett


    A good family friend, Dr. Willliam Cast has recently published an excellent book entitled “Going South: An Inside Look at Corruption and Greed, and the Power of the HealthSouth Message Board”. Not only does it detail the fall of HealthSouth from the customer’s perspective, but it illustrates the hidden power and influence of online communities.

    Meet a charismatic CEO, a group of disgruntled investors, and outspoken employees on a Yahoo! message board, eager to uncover corporate scandal. In Going South, national recognized physician and business partner of HealthSouth, William Cast, mixes this wild cast of characters with a tale of cyber technology in one of the most compelling business books published in recent years.

    Publisher’s web site: Book information here.

    Amazon link: here