Quasi-Death of a Web 2.0 Play
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As the world moves merrily along towards roughly Web 2.26beta (by my calculations), we are seeing the beginning (I think) of the thinning of the ranks with existing Web 2.0 plays. I received an email the other day from the folks at Fruitcast. Fruitcast is/was a play that catered to providing integrated audio ads for podcasters. In the email, they outlined the reasons why the service was being shut down, albeit allegedly temporarily.
