Speaking at ExecuNet
I will be delivering a presentation entitled “Business Blogging: Leveraging Web 2.0 to Extend Your Personal Brand” at the March 9th ExecuNet Senior Management Roundtable. I will provide an overview of business blogging, and share you some solid strategies for taking advantage of blogging to further build your executive brand.


I am a member of several professional “networking” groups, including ExecuNet and the Kettering Executive Network. Recently I attended a meeting where a newcomer openly stated in his introduction that he was “not yet convinced” that attending such meetings and networking with other members was going to be productive for him. Granted, the vast majority of the audience tends to be “in transition”, and not in a position necessarily to immediately hire others themselves. Nevertheless, I say “phooey” to his statement, and I’ll tell you why.
