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    The web home of Scott Burkett: Serial-entrepreneur, tech-geek, dad.

    Blogging, opining, ruminating, and pontificating on entrepreneurship, venture capital, process improvement, technology, online communities, business networking, IT Management, online social networking, and other things that melt in the warm Atlanta sun.

    "Beneath the noble bird, between the proudest words, behind the beauty, cracks appear ..."


    Mailbag: Monetizing a Community

    2 September, 2006 (16:14) | Online Communities, Venture Capital | By: Scott Burkett

    mailbag.gifI received this in my inbox the other morning, and instead of simply replying to the person, I thought I’d share my response here, so that others in similar positions may benefit from the discussion. For protection of this person’s privacy, I have removed any personally identifiable information (including his domain names). His email is broken up into quotes below, with my comments under each.

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    And so, it begins …

    20 August, 2006 (18:31) | Atlanta Business Scene, Bit Bucket (/dev/null), Entrepreneurship | By: Scott Burkett

    birthisland.pngEntrepreneurship isn’t something you fall into and out of like a bad habit. It isn’t something you turn on and off at will. Rather, it’s more like a special “E” chromosome that certain people begrudgingly accept when they’re born. You either have it, or you don’t. As humans, we are capable of putting entrepreneurship into a state of dormancy (much like my personal battle, being addicted to Smarties), but rest assured, it will rear its ugly head again sooner or later.

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    Serializing Your Business Plan

    14 August, 2006 (11:57) | Entrepreneurship | By: Scott Burkett

    confplan.gifI have decided to start a new series here on the blog that will focus on providing tactical tips for entrepreneurs putting together business plans, financial spreadsheets, Powerpoint presentations, etc. There are many holy grails of entrepreneurship to be found in your “document set.” My aim here is to help you differentiate yourself “smartly” as it were. In this installment, I’ll share a really cool way to “serialize” your business plan for a particular investor.

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    Congrats, Kris Zagoria

    11 August, 2006 (14:47) | Atlanta Business Scene | By: Scott Burkett

    Hot off the wire:

    Publicis Groupe’s Zenith Media, a division of ZenithOptimedia, will buy six-year-old Atlanta-based interactive agency Moxie Interactive, the companies said.

    The acquisition will extend Zenith’s capabilities from traditional online media buying and planning to include other digital channels. These include search marketing, e-mail, site development, interactive kiosks, mobile and hosting services.

    Moxie Interactive will retain its name, employees and headquarters, but its services will be “infused” through all Zenith Media USA offices, Publicis said. The agency boasts 100 employees in its home office. Clients include Home Depot, Coca-Cola, Saks and Verizon.

    “Technology drives Moxie’s business model, but they don’t let that get in the way of great creativity,” ZenithOptimedia Group North America CEO Tim Jones said in a statement. “We will infuse this culture throughout Zenith, putting digital front and center.”

    Cheers.

    Networking Leads: 6/16/2006

    16 June, 2006 (06:00) | Networking Leads | By: Scott Burkett

    Welcome to this week’s batch of metro Atlanta business networking leads! Here you’ll find all manners of things networking related – job leads, appointments, news, interesting Georgia-based solutions, and more. Remember, you can contribute to this list each week by contacting me!

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    Networking Leads: 6/1/2006

    1 June, 2006 (06:39) | Networking Leads | By: Scott Burkett

    Welcome to this week’s batch of metro Atlanta business networking leads! Here you’ll find all manners of things networking related – job leads, appointments, news, interesting Georgia-based solutions, and more. Remember, you can contribute to this list each week by contacting me!

    Read more »

    Networking Leads: 5/19/2006

    19 May, 2006 (06:00) | Networking Leads | By: Scott Burkett

    Welcome to this week’s batch of metro Atlanta business networking leads! Here you’ll find all manners of things networking related – job leads, appointments, news, interesting Georgia-based solutions, and more. Remember, you can contribute to this list each week by contacting me!

    Read more »