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    The web home of Scott Burkett: Serial-entrepreneur, tech-geek, dad.

    Blogging, opining, ruminating, and pontificating on entrepreneurship, venture capital, process improvement, technology, online communities, business networking, IT Management, online social networking, and other things that melt in the warm Atlanta sun.

    "Beneath the noble bird, between the proudest words, behind the beauty, cracks appear ..."


    Mornin’ Cup: Leveraging the Corporate Blog

    21 February, 2006 (06:00) | Corporate Blogging | By: Scott Burkett

    coffee.gifSo your firm has decided to progress beyond the simple web site and add on a “corporate blog”. You view it as a great way to get closer to your customers, and a mechanism by which you can keep an open dialog with them. But are you really sure you have the right approach? Want a great strategic tip for positioning your corporate blog?

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