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    WetCanvas! Acquired

    Jun
    22nd
    Categories: Bit Bucket (/dev/null)
    Author: Scott Burkett
    Publication Date: 22 June, 2007 (21:15)
    Tags: ,

    wclogo.jpg

    I just learned today that two of the companies I founded back in 1998 (and sold in 2004) were just acquired by F&W Publications, one of the largest private publishing and media houses in the country (with a niche focus in the fine art industry). It brought a smile to my face. :)

    Back when I originally founded WetCanvas.com and Art-Agent.com, there was no concept of social media (although I do think we were a bit ahead of the times with some of the aspects of the community we built). It will be interesting to see what F&W does with the properties now. I’ve often thought back about WetCanvas!, and wondered what I would do with it in today’s landscape - especially given the advent of blogging and social networks.

    We actually approached F&W about acquiring the company way back when (can’t remember exactly.) At the time, I don’t think they really “got” the concept (and power) of online communities. At the time, there rationale was along the lines of “we’re a traditional publisher, and the online space is not our core competency.” Glad to see this has changed. The WC community will benefit enormously by this transaction.

    I also just had a strange flashback to a two week stint where I pulled all-night code rodeos trying to get the color matching algorithms to work right for searching art at art-agent.com. Ah, the good old days. :)

    I found a cool online video put out by F&W - talking about the acquisition.

    Congrats to Geoff and Kerri for a job well done!

    Cheers.

    Comments

    Comment from Phyllis Franklin
    Time: June 23, 2007, 8:18 am

    I echo your smile over the F&W purchase of WetCanvas and Art-Agent. How wonderful for artists all over the world. The concept of “build it and they will come” certainly worked in this case. I remember well all the times you stayed up babysitting the site and just wanted to add my thanks for following thru with your original vision.

    Phyllis aka llis

    Comment from Scott Burkett
    Time: June 24, 2007, 9:57 pm

    Llis - nice to hear from you, and thanks for stopping by!

    Cheers.
    Scott

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