I just had a moment to watch the various video pitches recorded for the TAG/GRA Business Launch Competition. A couple of quick thoughts:

• A couple of trends -the big clusters seem to be in:
  • Events, finding something to do, connecting with friends, social networking (3 deals out of the 25)
  • Educational plays – of the 25 pitches on the site, 5 of them were in the education space – that’s a very positive trend, in my opinion.
• A handful of the companies listed recently attended one of our PitchCamp sessions. I’ll say this. It is very obvious to me which ones put in the effort. The difference is night and day in terms of getting the core message across.
• Video pitches have the power to turn otherwise normal people into amateur actors. When I watch a 2 minute video pitch, I don’t want to be entertained – I want to learn about the business, the market, the company, the product – the pain. Bringing in your children for cameo roles, doing humorous skits, or hooting and hollering like a used car salesman just don’t get me all that excited. Granted, it leaves me laughing, but at what …. the jokes, or your business? My two cents … your mileage may vary. At the end of the day, an investor wants to invest in your business, not a local chapter of the Screen Actor’s Guild.

Cheers.