While speaking recently at the monthly meeting of Team Ivy here in Atlanta, I witnessed a rather unique way of introducing yourself to others. As part of the opening of the meeting, all of the attendees took turns giving their 2 minute personal pitch. As part of that pitch, they included a statement about their personal “unfair competitive advantage.”

I began thinking about how this ties into entrepreneurship at the early stage. Establishing and understanding your unfair competitive advantage early on gives you, well, an advantage!

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