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    The web home of Scott Burkett: Serial-entrepreneur, tech-geek, dad.

    Blogging, opining, ruminating, and pontificating on entrepreneurship, venture capital, process improvement, technology, online communities, business networking, IT Management, online social networking, and other things that melt in the warm Atlanta sun.

    "Beneath the noble bird, between the proudest words, behind the beauty, cracks appear ..."


    Date: March 1st, 2006

    Mornin’ Cup: Flimsy Brand

    1 March, 2006 (06:00) | Business Networking, Podcasts | By: Scott Burkett

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    I’m not a marketing guru by any stretch of the imagination. However, I do consider myself to be somewhat knowledgeable when it comes to “personal” branding at the executive level. Why is it that senior executives accustomed to $200K+ salaries resort to using free, do-it-yourself business cards when they find themselves in a transitional state (executive-lingo for “out of work”)?

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