I don’t care much for the product, but then again, what do I know about anything? For all I know, it could be the next Google. The thought of having to listen to ads on my cell phone everytime I want to make a call is enough to make me want to go back to tin cans and a wire, but …
I will say this, though. This young CEO (Aydin Mirzaee) has developed a great way of getting his message out. Is it is presentation style? No. Don’t get me wrong, he’s smooth, energetic, well put together, and polished, but that isn’t the point.
What he is doing is the grown-up version of “Show and Tell” – instead of just telling you about his product or idea, he is showing you how it works. What does this tell me? (A) what the idea is *really* all about, and (b) that he can execute (since he’s showing you the prototype). Both are very important in these early stages. Very impactful. Good job, Aydin.
I also like the viral video nature of his pitch. Idea + Prototype + Pitch + YouTube = reach
Also, note the comment at the end (during the credits) about “willing to relocate.” Nice touch. bOK Systems is a startup in Canada, and he realizes the importance of potentially moving to a more vibrant technology/startup/venture community.
EDIT: The original video was pulled. See my followup post here.
Just click the video to play it: