Category Archives: Online Communities

Soft Launch of

Atlanta’s, the world’s largest online marketplace within the manufacturing space, today soft-launched their new project: In essence, it is MFG’s attempt to leverage to social media (specifically wikis, forums, ads, and jobs), to offer a value add to their customers and users. I’ve written on the issues of B2B marketplaces and online communities …

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Web 2.0 Sanity Check

Jack Humphrey had a great post this morning summing up why he thinks the Web 2.0 free-for-all is over, yet the Web 2.0 movement is just beginning. A great read, especially if you are an entrepreneur feverishly building an online community, social network, video-sharing site, etc. that you think you are going to sell for …

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My good friend Gregg over at has started an interesting project. His mascot, Larry the Bikerworlds Bear, is riding across country to raise money for Toys-for-Tots. This is not only a great cause, but a really creative way to get online community members involved in offline activities. What is really nifty is this promotional …

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Mailbag: Monetizing a Community

I received this in my inbox the other morning, and instead of simply replying to the person, I thought I’d share my response here, so that others in similar positions may benefit from the discussion. For protection of this person’s privacy, I have removed any personally identifiable information (including his domain names). His email is …

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Community Monetization: Name Your Own Subscription

One of the biggest challenges in operating a community-based web site also happens to be one of the age-old mysteries of the Internet: how can you monetize the site? You’ve got great content, and a growing base of members, but where is the cash? In this article, I’ll describe a rather unique method I patterned loosely after the model.

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Tenets for Successful Online Communities

Building a successful online community is no easy proposition. However, there are some proven strategies that can be employed to help ensure your online community gains enough traction and solidifies its position over the long-term.

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Mornin’ Cup: Can Web 2.0 Save the Exchange?

I was having a cup o’ Joe with a good friend of mine yesterday (after moderating a panel on business blogging over at the 400 Technology Connection), and the subject of B2B exchanges came up. Since we had just attended a discussion around blogging, we wondered whether or not the new iteration of the web (so-called Web 2.0) could provide the much needed ingredient for the continued resurgence of the online exchange model.

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The Lifecycle of Online Community Members

When building an online community from the ground up, you have to set your growth and adoption expectations accordingly. To do so, it is important to understand a bit about the lifecycle of a community.

A Tale of Two B2B Communities

What do Atlanta-based and upstart have in common? One is highly capitalized, the other is not. One has a robust transaction platform, the other does not. One is the proverbial Goliath, the other his potential David. Both have communities behind them, but as you’ll see in this article, a “community” can mean a …

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Going South

A good family friend, Dr. Willliam Cast has recently published an excellent book entitled “Going South: An Inside Look at Corruption and Greed, and the Power of the HealthSouth Message Board”. Not only does it detail the fall of HealthSouth from the customer’s perspective, but it illustrates the hidden power and influence of online communities. …

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