Recently I delivered a presentation on “Business Blogging” for the Kettering Executive Network, a C-level executive networking group here in Atlanta. In one of my slides, I offered up my view of the Atlanta executive blogging “scene” (or lack thereof, depending upon your perspective). There aren’t many of us, but that is slowly changing. Nevertheless, one Atlanta executive blogger stands out in my opinion.

In my opinion, Bill Nussey, the CEO of Silverpop is doing an outstanding job on his blog, located at www.billnussey.com. For my explanation as to why, listen to this “mini-podcast” of me discussing the Atlanta executive blogging scene (the play button beneath my signature). In essence, Bill is out there writing about the industry in which his firm plays, rather than writing about the actual solutions that his firm offers. Therein lies the fast track to fostering an atmosphere of trust with your customers, and accruing customer loyalty along the way. This is also a great way to differentiate your firm’s value proposition, especially in a crowded technology market.

Toby Bloomberg, President, Bloomberg Marketing
Larry Loucka, Lean/Six Sigma Executive
Bill Nussey, CEO, Silverpop
Charlie Paparelli, Atlanta Angel Investor
Sherry Heyl, What a Concept!
Michele Moore, Happiness Habit

What say you?

Cheers.

I will provide an overview of business blogging, and share you some solid strategies for taking advantage of blogging to further build your executive brand.

I will be presenting on Friday, February 17th, 2006, at 10:00am. The meeting will be held in Suite 700 of the Seibel Systems building at 1 Glenlake Parkway.

If you are not a member of Kettering, but would like to have the presentation delivered for your organization, by all means, let me know.

I look forward to seeing you all there!

Cheers.