Category Archives: Corporate Blogging
Mornin’ Cup: Leveraging the Corporate Blog
So your firm has decided to progress beyond the simple web site and add on a “corporate blog”. You view it as a great way to get closer to your customers, and a mechanism by which you can keep an open dialog with them. But are you really sure you have the right approach? Want a great strategic tip for positioning your corporate blog?
February 12, 2006
Speaking at the Kettering Executive Network
For those of you who are members of The Kettering Executive Network (an executive networking group here in Atlanta), I will be delivering a presentation entitled “Business Blogging: Leveraging Web 2.0 to Extend Your Personal Brand”. I will provide an overview of business blogging, and share you some solid strategies for taking advantage of blogging …