Category Archives: Corporate Blogging

Mornin’ Cup: Leveraging the Corporate Blog

So your firm has decided to progress beyond the simple web site and add on a “corporate blog”. You view it as a great way to get closer to your customers, and a mechanism by which you can keep an open dialog with them. But are you really sure you have the right approach? Want a great strategic tip for positioning your corporate blog?

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Speaking at the Kettering Executive Network

For those of you who are members of The Kettering Executive Network (an executive networking group here in Atlanta), I will be delivering a presentation entitled “Business Blogging: Leveraging Web 2.0 to Extend Your Personal Brand”. I will provide an overview of business blogging, and share you some solid strategies for taking advantage of blogging …

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