Speaking at the Kettering Executive Network

For those of you who are members of The Kettering Executive Network (an executive networking group here in Atlanta), I will be delivering a presentation entitled “Business Blogging: Leveraging Web 2.0 to Extend Your Personal Brand”.

I will provide an overview of business blogging, and share you some solid strategies for taking advantage of blogging to further build your executive brand.

I will be presenting on Friday, February 17th, 2006, at 10:00am. The meeting will be held in Suite 700 of the Seibel Systems building at 1 Glenlake Parkway.

If you are not a member of Kettering, but would like to have the presentation delivered for your organization, by all means, let me know.

I look forward to seeing you all there!

Cheers.

bloggingbrandingbusiness_bloggingbusiness_networkingketteringpersonal_brandprofessional_bloggingweb2.0web_2.0

1. 

   Larry · February 14, 2006 at 3:10 pm

   Scott,

   Darn! I’ll be away on business (again) this Friday, so I won’t catch your presentation at Kettering. I’m sure you’ll have an interesting perspective and some tricks to share.

   I’ve had a business websites for years; mostly one-way communication, static, updated occasionally; little more than an online business card or marketing brochure. Blogging seems to me to be something of an energetic outlet (maybe addictive?). I seem to be forming or reforming my identity, staking a claim on what I think by “writing it down”. Slowly I’m starting to get some feedback on my Lean Sigma Supply Chain blog. Is blogging a fad like yahoo groups were a few years ago? I bet you have an opinion!

   Larry Loucka
2. 

   Scott Burkett · February 14, 2006 at 5:18 pm

   You’re in luck, Larry – I’ll be doing the same presentation at ExecuNet in March (announcement forthcoming). So hopefully, you can catch it there.

   I don’t think blogs are a fad at all – rather, they are a natural evolution of the web as a communication tool. You can only get so close to your customers with a static, non-dynamic, non-interactive site. Blogs allow you to get a lot closer, and a lot more intimate. Theoretically increasing loyalty. In the case of executives in transition, blogs allow them to further extend and build their brand, as it were.

   What value can this person add to my organization? With blogs, you can really dig in. Think of it as a virtual, in-depth interview. In the real world, if an interviewer asks the question “what do you look for when hiring database analysts”, you would give a short, succinct answer. With blogs, you can really get into the nuts and bolts of it all.

   Of course, this is a double-edged sword. Those executives who can position themselves as articulate thought leaders will have a decidedly distinct competitive advantage over those that do not.

   Especially since an overwhelmingly large number of executive recruiters (in a recent survey) indicated that they use blogs/search engines to research specific candidates. :)

   Cheers.