Congrats, Kris Zagoria

Hot off the wire:

Publicis Groupe’s Zenith Media, a division of ZenithOptimedia, will buy six-year-old Atlanta-based interactive agency Moxie Interactive, the companies said.

The acquisition will extend Zenith’s capabilities from traditional online media buying and planning to include other digital channels. These include search marketing, e-mail, site development, interactive kiosks, mobile and hosting services.

Moxie Interactive will retain its name, employees and headquarters, but its services will be “infused” through all Zenith Media USA offices, Publicis said. The agency boasts 100 employees in its home office. Clients include Home Depot, Coca-Cola, Saks and Verizon.

“Technology drives Moxie’s business model, but they don’t let that get in the way of great creativity,” ZenithOptimedia Group North America CEO Tim Jones said in a statement. “We will infuse this culture throughout Zenith, putting digital front and center.”

Cheers.

2 Comments

  1. Hey Scott:
    There’s more to come, I suspect, as agencies wake up to the fact that no one channel is a panacea. Clients need integrated, multi-channel marketing to succeed and those companies who can provide it will be big winners.

  2. Moxie has a great mix of technoology and business process. Agencies should be VERY careful not to purchase an imposter. Moxie uses technology to give their clients the best shot at achieving a specific set of goals. Other companies will try AND FAIL to replicate the mixture of technology and business process.

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