Well, after three amazing years as the Chief Technology Officer at Apto Solutions, I find myself with the startup bug again. It was bound to happen again, right? :) Over the past three years I’ve had the privilege of working with some amazing folks at Apto, and we collectively accomplished a great number of things. Now, I am gently transitioning out of my day-to-day role there, and I’ve started something new – something a little “different”. I hope you will agree!
For those of you in the startup community that know me, you may have noticed that I pretty much dropped off the radar for the past few years. No blogging. No Tweeting. Nothing really, save for the occasional pictures of my kids posted to Facebook. Contrary to the rumors (likely spread by my good friend @Unblakeable), I have not been placed in the Witness Protection Program (lol). I was simply heads down at Apto building all sorts of hip software and helping drive the business there.
Now, building software is cool. I really dig it. I should hope so, as I’ve been doing it for many years. But you know what? I wasn’t fulfilled. Don’t get me wrong, I loved my fellow Aptonians, and enjoyed the work that I did there. But deep down inside, something was missing. After a brief hiatus in the South Carolina mountains, I finally realized what it was. I was writing someone else’s story – not my own. So, I decided to fix that.
I decided to start a new company. I’ve done it many times before, so going through the legal motions and what not was pretty second nature to me. But I needed to figure out “what” this new company would do. Now, I’m the type of person that is almost never short on ideas (good and bad ones lol). But, I didn’t want to create a company around solving some major world problem, or some major inefficiency in the marketplace. Nothing wrong with that sort of thing, mind you. No … I settled on creating a company that would fulfill me first. Something that would allow me to be “me”, and for my own ideals and creative side to flourish.
I decided that the first thing I should do, before I even figured out what products or services this company would provide, was to define and document the culture that I wanted to create. Culture first! A little ass-backwards from the way we’ve all been indoctrinated to create companies, I know. But deep down inside, it felt like the right first step. For me personally. And so I did.
At its core, I wanted our culture to be focused on being employee-centric (though I hate that term – I much prefer teammates). I wanted this culture to embrace some things that are incredibly important to me: creative flow, life-long learning, and charitable giving. Somehow. I just needed to figure out how to stitch them together.
When I was satisfied that I had sufficiently created my ideal culture on paper, I needed a concept for the company. Sure, I waded through all of my old ideas for various products, SaaS businesses, etc. But in the end, I settled on a service concept rather than a product – something I’ve been toying around with in my mind for the last decade or so. The concept of creating things. And hence, our slogan and first registered service mark: We Create Thingz.®
I’m a musician, an artist, and a software engineer. “Creating things” is at the core of every ounce of my being. It made perfectly good sense.
So I started talking to my personal group of advisers and mentors. Refining the concept. Shaping the ideas. Hiring those first few teammates. Finally, I had found some sanctuary in what I had created on paper. And now, I intend to turn it into a company. A really, really good one.
So, without further adieu, please say hello to Incursus, a truly different kind of creative-design and technology solutions company! Be sure to stop by and read the info on our culture – every single one of those things on that page is near and dear to my heart, and born out of a great deal of trial and error, and plenty of time playing a leading role in someone else’s storybook.
Thanks in advance for helping us spread the word, and for keeping us in mind for potential business!